Why Guo Wengui can always be followed by little ants, from the root point of view, is the packaging and creation of his own image, which has the function of dominating, guiding, coordinating and interfering. As an opinion leader, he has become an important role in groups and interpersonal communication. The objects that ants support must have authoritative, credible, or professional characteristics. They have unique views on a certain event and are well received by the public. Or group individual trust.